What does writing clear paragraphs have to do with SEO ? Well, having clear and correct paragraphs is vital, since it improves the readability and the writing of texts. This helps Google better understand the content, thus increasing the chances of your website ranking on search engines!

In this article, we will explain the importance of paragraphs and give some tips on how to write in a clear and SEO friendly way.

Why are clear paragraphs important for SEO?

Paragraphs make a text easier to read, especially if they are accompanied by the correct subheadings.

Because Google seeks to mimic a human experience, the clarity of a paragraph is an aspect to assess. The search engine wants to offer its users well-written texts and that readers are able to understand the text.

Before reading a text, people tend to skim over it to decide if we find it attractive. To do this, there is a tendency to read the first few sentences of each paragraph, known as  center sentences. These are the ones that will capture the reader’s attention and that is why they are really important. The idea is to try to ensure that these main sentences are well written and that they allow us to understand the core of the article.

These prayers do not go unnoticed by search engines. Google is able to understand when a reader pays more or less attention to an article. Therefore, do not forget to give special emphasis to the first sentence of your paragraph.

How is a clear and SEO friendly paragraph?

A paragraph consists of more than just sentences and blank spaces. So what do you need to consider to write clear and SEO friendly paragraphs? Let’s explore some features!

Think before you write

Take a moment and think about the message you want to convey. What do you want to convey to your readers? What is the main purpose of the text? Do you want your readers to take any action at the end of the post, and if so, what? The answers to these questions will help you keep your content focused.

Create a clear structure

A well-written publication needs a clear structure. Each post should have an introduction (where you introduce your topic), a body (where the main message is written), and a conclusion (where you summarize the most important ideas).

Use meaningful paragraphs in your writing

Everyone probably uses paragraphs, but not all of us use paragraphs that make sense. Each paragraph should have a main idea or theme. Don’t start a sentence just because it looks good, there must be a reason to start a new paragraph. Ask yourself what the main idea of ​​each paragraph is. You should be able to summarize the main idea of ​​each paragraph in a single sentence.

Optimize the length of your post

Long articles tend to be more popular, so whenever possible try to have more than 300 words. Of course, you’re not just writing for Google, but for real people to read it. Readers may be less interested in reading your post if it is too long. But above all, don’t sacrifice quality to make it shorter. Attractive content is the most important thing.

Gone are the days when a few SEO tricks would help a site to the top of the list. These days, you have to start with compelling and readable content. Even typography is important ! Good content means that more people are likely to share your post, view the other parts of your website, and most importantly, come back to visit your site again.