When considering writing a post for your corporate blog, it is important that you do not neglect the conclusion. The closing of the text will help determine what is the next action that the reader will take. Likewise, it can also have consequences on your SEO strategy. Therefore, in this article we will give you some tips to help you achieve your goals.

What are the intentions of a good final paragraph or conclusion?

When we decide to close an article, the conclusions we include play a very relevant role. Therefore, below, we will review some of the three main intentions that you must take into consideration:

1. Highlight the main message of your text

Behind each article, there is an intention. This can be from encouraging conversion or improving your brand positioning. In the final paragraph you can highlight this main message, and above all try to connect it with the introduction.

2. Answer the main questions and in the conclusion offer the user the next step to take

A user reads a text on the Internet to get answers to some questions he had. To do this, the conclusions can be used to summarize the main points that have been discussed throughout the article.

In addition, a good closing also includes the steps to follow or a call to action from the user. This will allow your audience to keep an eye out for what’s next.

Why are takeaways important for SEO?

Keep in mind that most of your readers will not read every line you have written. They will scan the text, looking for what is most important. The same will do the search engines:

• Understanding the Google algorithm  is essential to improve your SEO results. In fact, the robot tries to scan just like humans do.
• For this reason, at this point, the closing of the text is also very important at an organic level.
• The call to action that you include in this part of the post will also determine if the user continues on your website, or leaves it.

The six main tips to improve your SEO positioning

If the objective of your website blog is to improve your SEO position, keep reading:

1. Think before writing the conclusion

As with the rest of the text, the final paragraph requires some time to think about what to write. Try to use the best words and, above all, do not rush to finish.

2. Do not add something that does not appear in the text

The function of a conclusion is to summarize what has been said throughout the text. For this reason, do not ever explain information that has not previously appeared.

3. Include a call to action

Highlight the intention you have when writing this text with a call to action. Also think about your link building strategy, and add  a link to one of your products or services if you think it is convenient.

4. Add a personal touch

Generally, blog articles tend to be very informal. However, in this final paragraph you can take the license to include a personal reflection talking about yourself to the reader.

5. Use keywords in the conclusion

Do not forget the focus of the keywords, also in this final paragraph. Since search engine algorithms stop a lot in this part, it is a good opportunity to use keywords. Use specialized platforms like Google Search Console.

6. Take care of readability

Readability is a main factor in today’s SEO. Therefore, take care of your conclusions and make sure that it is an easy part to read and understand.

Finally, the conclusion of any post plays a very important role, also in the organic field. At Dlega Online we are experts in optimizing the online presence of any business. Get in touch with us and we will advise you in a personalized way.