In this article we would like to provide a series of tips on how to write blog articles that are easy to read, provide added value and are also optimized for SEO.
These two objectives, writing articles that provide added value and that position for SEO, should go hand in hand in any content marketing strategy.
Tips for writing articles with SEO in mind
Below, we list a series of tips that help write articles positioning for SEO and complement the advice offered in the post that we already published last December:
1. Think before you write
We must think exactly what we are going to write. Who are we addressing? What is our target audience? What do we want to contribute to users?
It is very important to have clear ideas and structure them properly.
2. Structure the article to be published on the blog
A good practice is to start the post by creating a clear structure:
– Introduction (in which the topic to be discussed is introduced).
– Body (in which the main message is written).
– Conclusion (in which the most important ideas are summarized).
At this point, it is also advisable to make a ‘map’ of titles and subtitles (H1, H2, H3…) that work great for SEO positioning.
3. Generate content regularly
One of the SEO aspects that Google rewards is fresh and quality content. We need to contribute content to gain attractiveness on our blog.
A fundamental practice is to have an editorial calendar and set a day a week to publish.
4. Use headers
Headers help structure the entire page and are very important both for ease of reading for users and for organic positioning.
With the introduction of headings, we help Google to understand the main topics that we deal with in the article and therefore we will improve its ranking.
If we want to get visits to our blog, we must use headers to reach users and expose the information clearly. A very important aspect that must be controlled is the inclusion of keywords both in the titles and in the subtitles of the post, but without abusing it.
5. Use of paragraphs with meaning
Use of paragraphs with sense, we should not start new sentences on new lines just because it is attractive to users.
Each paragraph should have a main topic and a main idea. It is important to avoid paragraphs that are too long, since they impair the reading of users and may cause them to leave our website if we do not make things easy for them.
6. Use the Yoast SEO plugin
With this content analysis tool, we can write SEO friendly articles on our blog thanks to its great features.
As a starting point, we start with the choice of the main keyword of the text. The search term that users want to find on the Internet.
Thanks to Yoast SEO, we will know if we are placing the keyword in the correct places in the text. In addition, it offers the following advantages:
1. The plugin allows you to write a meta description.
2. Analyze the text we have written, calculating a Flesch reading ease score.
3. Check if we have included the keyword in 5 important places: in the header, in the title, in the URL, in the content of the article and in the meta description.
4. Check the presence of links and correctly optimized images.