The readability of texts is a fundamental factor that you must take into account when planning your content strategy. Therefore, in this article we will explain its importance to achieve good SEO positioning and the best tips to achieve it. Keep reading!

Why is it important to create easy-to-read texts?

It may seem obvious, but it is important that you take it into consideration. A text that is not readable will have a worse user experience. Not everyone who reads it will want to continue on your website. It is important that any content you publish is designed and oriented towards your audience. Think about the information your audience is hoping to find, the problems they are looking to solve, and the answers to the questions that are troubling them.

This same approach should be done with search engines like Google. The more legible the text is for them, the easier it will be to position it in the first positions. On the other hand, the pages of your website must accompany to achieve the best results. Your main goal is to retain users. Otherwise, the bounce rate you will have will be very high. These signals that users send will negatively affect your SEO. On the other hand, you have to take into account other aspects:

• Search engines no longer look only at keywords. They are increasingly trained to detect when a content is of quality or when it is not.
• At the same time, voice searches have increased. These types of queries contain many more words than those typed. Therefore, you must optimize your content taking this audience into account.

What makes a text easy to read?

When analyzing the readability of texts that all your quality content needs to achieve, it is essential that you understand how users read digitally. In most cases, they do not look at all the words, but scan the content to get the most important.

However, this is not only done by users, but also by search engines. For this reason, the way in which you structure the different paragraphs is increasingly important. At the same time, check the different Google Analytics reports to understand the performance you are getting.

Tips for creating readable texts for SEO

If your goal is to create a text that is readable to achieve good SEO positioning, it is essential that you consider some tips. The most prominent are the following:

1. Think carefully about the structure of the text

Before starting to write the text, it is very important that you spend some time thinking about the most appropriate structure for the text. You can use the journalistic inverted pyramid, or other options. The most important thing is that your audience captures the message to be transmitted.

2. Use short sentences to improve the readability of your texts

There is no doubt that the use of long sentences is much more difficult for the reader to understand. Simplify the sentences of your content, and above all avoid the passive voice. The use of synonyms is another of the best tips that you can use.

3. Read all your content before publishing it

Finally, and although not many people do it, it is essential that you reserve some of your time to read what you write. If it sounds strange or doesn’t make sense, it may not be ranked correctly by Google’s algorithm.

In conclusion, the readability of texts is a fundamental factor to appear in the top positions of search engines. At Dlega Online we are experts in optimizing the digital presence of your business. Get in touch with us and we will advise you in a personalized way.